Under Armour has a long way to go before it beats Nike — here's why
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Under Armour has a long way to go before it usurps Nike.
Though the company has reported impressive earnings quarter after quarter, one of its strongest points is comparatively weak when pitted against rival Nike.
That's NBA star Steph Curry.
Steph Curry's partnership with Under Armour has been a major source of growth for the company. CEO Kevin Plank has acknowledged his contribution to the brand repeatedly.
Analysts estimate that Curry could be worth as much as $14 billion to Under Armour. Читать дальше...