Toblerone drops iconic design due to rules on 'Swissness'
The makers of Toblerone are stripping images of Switzerland’s famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as it moves some production to Slovakia. Deerfield, Illinois-based Mondelez International, which owns the Swiss-born brand, says it’s in the process of adapting the packaging of Toblerone products across its markets to conform with strict rules in Switzerland about how products qualify for the coveted “Swissness” moniker. The distinctive Matterhorn will... Читать дальше...