How Donald Trump and Ivana Trump transformed Pizza Hut's stuffed-crust pizza into a multibillion-dollar business
Michael Campbell
- Donald and Ivana Trump starred in the Pizza Hut advertisement that kicked off the success of the chain's stuffed-crust pizza in 1995.
- Pizza Hut had struggled to sell the new stuffed-crust pizza until the recently divorced Trumps agreed to appear in an ad for the pizza.
- Stuffed-crust added $300 million in sales at Pizza Hut its first year following the ad, quickly ballooning into a multibillion-dollar business for the chain.
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