Snapchat's ad targeting is starting to look more like Facebook's
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Snapchat has long resisted the kind of hyper-targeted ad tracking that makes Google and Facebook billions every year.
But now the Venice, California company will show ads based on what its users buy in the real world, thanks to a partnership with Oracle Data Cloud announced on Thursday. The move comes as Snap prepares a public offering that could value its business at $25 billion.
Oracle's treasure trove of data will let advertisers serve ads in... Читать дальше...