Macy’s plans 60 more Bluemercury stores
Macy’s, pleased so far with the performance of Bluemercury, is pushing for more. The cosmetics brand, acquired by Macy’s for $210 million in 2015, will open about 60 stand-alone stores through 2019 — maintaining the chain’s pace of expansion. More will open inside existing Macy’s locations, underscoring how Bluemercury has become a key part of the department store’s strategy to defend its turf from online competitors and the rise of chains such as Ulta Beauty and Sephora. ... Читать дальше...