Jeffrey Katzenberg's Quibi is courting big brands like P&G and Anheuser-Busch, seeking upfront ad deals for the streaming platform
- Hollywood exec Jeffrey Katzenberg's yet-to-be-launched mobile streaming video service, Quibi, is courting several big name advertisers to secure upfront ad deals.
- The company's executives are in conversations with at least four big brands, including consumer packaged goods giant Proctor & Gamble and beer maker Anheuser-Busch InBev, multiple sources confirmed to Business Insider.
- While Quibi was first asking for an upfront ad commitment of $25 million, that figure has now whittled down to the $8-$10 million range... Читать дальше...