Here's why BMW is leading the connected car race so far
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BI Intelligence
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Connected cars are becoming more common on the road, but one company is leading the pack.
According to a KPMG survey of 200 automotive executives, BMW is the leader in terms of connectivity and self-driving features. Nearly 25% of the vote went to the German automaker, followed by Daimler (which controls Mercedes-Benz) at 16% and General Motors at 12%.
Somewhat surprisingly, Tesla received only 10% of the vote despite its release of numerous connected car features in the last few years and the general perception that the electric car maker is one of their premier companies for connected vehicles.
Google, which is attempting to get a fully autonomous car on the road in the next few years, only received 0.5% of the vote.
Approximately 95% of new BMWs shipped have embedded SIM cards, according to the company's latest annual report. Connected Drive, the company's connected car system, has been a major point of focus for BMW and is currently available in 45 markets and 18 nations.
"Connectivity is one of the major trends in our industry," said Harald Kruger, BMW's Chairman of the Board of Managements, in the report. "Vehicles, their drivers, and their environment will be even more closely connected in the future. The next logical step is highly and then fully automated driving."
Connected cars are growing in popularity, but self-driving and fully autonomous vehicles could become the norm in just a few years as more companies push for
John Greenough, senior research analyst for BI Intelligence, Business Insider's premium research service, has compiled a detailed report on self-driving cars that examines the major strides automakers and tech companies have made to overcome the barriers currently preventing fully autonomous cars from hitting the market. Further, the report examines global survey results showing where fully autonomous cars are highly desired.
Here are some key takeaways from the report:
- Three barriers have been preventing fully autonomous cars from hitting the road: 1) high technological component prices; 2) varying degrees of consumer trust in the technology; and 3) relatively nonexistent regulations. Howev
er, in the past six months, there have been many advances in overcoming these barriers. - Technology has been improving as new market entrants find innovative ways to expand on existing fully autonomous car technology. As a result, the price of the components required for fully autonomous cars has been dropping.
- Consumer trust in fully autonomous vehicle technology has increased in the past two years.
- California became the first US state to propose regulations. California's regulations stipulate that a fully autonomous car must have a driver behind the wheel at all times, discouraging Google's and Uber's idea of a driverless taxi system.
In full, the report:
- Examines consumer trust in fully autonomous vehicles
- Identifies technological advancements that have been made in the industry
- Analyzes the cost of fully autonomous technology and identifies how cost is being reduced
- Explains the current regulations surrounding fully autonomous cars
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