L.L. Bean cancelled its blockchain and sensor experiment amid layoff announcements

L.L. Bean

• L.L. Bean has cancelled an experiment that would put sensors connected to the Ethereum blockchain inside of some of its coats and books, according to The Wall Street Journal. 
• News of the cancellation came hours before L.L. Bean announced layoffs as the result of flat sales in 2017.
• The project used Loomia fabrics, which contain sensors that track how an item is used.
• Users could then send that data to the Ethereum blockchain, where it's accessed by companies looking for customer insights. 

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The outdoor clothing retailer L.L. Bean is ending a planned experiment that would put blockchain technology inside its coats and boots, according to The Wall Street Journal.

L.L. Bean first made public in February its plans to use sensors in some of its products which would track information about how people wear and use their products. The sensors would send user data to the Ethereum blockchain, where it could be stored and used by the company for product development and marketing.See the rest of the story at Business Insider

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