The CEO of a $2 billion startup says there's a fundamental reason this company is the most successful one he's built

Flatiron Health/Facebook

• Nat Turner is the cofounder and CEO of Flatiron Health, recently sold to Roche for $1.9 billion.
• Flatiron creates software that is changing the way oncologists and researchers track and study cancer treatments.
• Turner, 32, is a serial entrepreneur, but said this is the first time he's passionate about his company's purpose.
• He said this mission not only has a societal benefit, but attracts better employees and investors, and inspires everyone to work harder.
• This post is part of Business Insider's ongoing series on Better Capitalism.

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Nat Turner was only 24 years old when he sold his first company for $80 million, eight years ago.

It was a deal with Google that got him and his cofounder Zach Weinberg some capital and a management job at Google New York office in exchange for their ad platform, Invite Media. But it took all of one day for them to feel bored and unsatisfied.See the rest of the story at Business Insider

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SEE ALSO: The 32-year-old who sold his first company for $80 million and a second for $2 billion talks about writing to Richard Branson, how he's a terrible employee, and why he never intends to build companies to sell them