Navy shifts recruiting efforts online, uses Virginia Beach sailor in Reddit 'AMA'
The Navy has gone from spending about 70 percent of its $40 million media budget on broadcast in the 2017 fiscal year to 45 percent in the 2018 fiscal year. The Navy plans to spend 70 percent of its media budget on digital in the 2019 fiscal year that begins Oct. 1, signaling a potential shift in the service's recruiting tactics.