Netflix Debuts ‘Strong Black Lead’ TV Spot at BET Awards 2 Days After Firing Exec for N-Word Use (Video)
During the BET Awards, Netflix premiered a TV spot called “A Great Day in Hollywood” promoting its Black creator-driven projects such as “Luke Cage” and “Dear White People,” as well as stars and show creators that have worked on original shows for the streaming service.
While the spot was conceived and created months ago by Netflix’s Strong Black Lead Team, the premiere comes with some weird timing, as the company fired its chief communications officer Jonathan Friedland on Friday for “descriptive use of the N-word on at least two occasions,” according to an employee memo sent out by CEO Reed Hastings.