Leading private-sector health system woos veterans in ads
CHICAGO (AP) — A leading hospital system in the U.S. is courting military veterans with a multimillion-dollar ad campaign, raising concerns from some veterans groups that private sector marketing could weaken the Department of Veterans Affairs health care system. The campaign tag lines — "Veterans have a choice in healthcare" and "You honored your oath, and so do we" — emphasize consumer preference and the shared values of medical professionals and the military. Starting Monday, TV, radio, print and online ads by St. Читать дальше...