How Amazon CEO Jeff Bezos reinvented The Washington Post, the 140-year-old newspaper he bought for $250 million
AP
A lot of people were surprised when Amazon CEO Jeff Bezos bought The Washington Post for $250 million in 2013.
At the time, The Post was a legacy media company facing years of decline, while Bezos had no prior experience in the newspaper business.
But in less than three years, Bezos has completely changed the outlook of the 140-year-old newspaper. Its readership has exploded, and its content has become more suitable for the digital world.
Here's a look back at how Bezos revitalized The Washington Post since taking over less than three years ago:
Bezos initially wasn't sure if he wanted buy the Post. But after a couple meetings with former owner Don Graham, Bezos became intrigued.
REUTERS/Rick Wilking
Source: The Wall Street Journal
“I didn’t know anything about the newspaper business … But I did know something about the internet," Bezos told Business Insider in a 2014 interview. "That, combined with the financial runway that I can provide, is the reason why I bought The Post.”
Michael Seto/Business Insider
Source: Business Insider
In fact, Bezos liked the opportunity so much that he didn't do any due diligence and just signed the first $250 million offer sheet that came from Graham.
Kevork Djansezian/Getty Images
Source: Fortune
See the rest of the story at Business Insider