H&M's new millennial-focused brand is taking a page out of Kanye West's playbook
Nyden
- H&M's new millennial-focused brand, Nyden, launched its first collection online this month.
- H&M CEO Karl-Johan Persson wants to create the brand of the future — one that he believes does not follow trends or churn out endless different styles, but sells a limited selection of "affordable luxury" clothing.
- The brand shares several things in common with Kanye West's Yeezy brand.
There has been plenty of buzz around H&M's new millennial-focused brand... Читать дальше...