Insiders say MoviePass is both a blessing and a curse to independent movie theaters (HMNY)
Business Insider
- Though the major multiplexes say they can't stand MoviePass, independently owned movie theaters are willing to play ball.
- Chains like Landmark Theatres and Studio Movie Grill have partnered with the app.
- However, there are others that just tolerate MoviePass because their audiences use it.
When MoviePass announced a radical change to its business model last summer — offering monthly subscriptions for around $10 a month to see a single movie at a theater, once per day — the major multiplex chains instantly opposed it. AMC Theaters, the biggest chain in the world, even announced that it was consulting its lawyers to find a way to not accept MoviePass.
But for independent theater owners, and theaters run by non-profits, the reaction to MoviePass’ bold new endeavor has been a feeling of cautious optimism. See the rest of the story at Business Insider
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See Also:
- An inside look at how MoviePass will make money distributing movies, and what will happen if the company goes bust
- MoviePass said a $300 million lifeline could sustain it for over a year, but that money could slip through its fingers
- Insiders say MoviePass is both a blessing and a curse to independent movie theaters