Snapchat was forced to pull an ad featuring Rihanna and Chris Brown — but one analyst thinks the bad press could be good for business (SNAP)

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• Snapchat published an advertisement that asked users whether they'd rather "slap Rihanna or punch Chris Brown."
• Rihanna called the ad "ignorant," asking why Snap would "bring shame to DV victims." 
• Jefferies analyst Brent Thill said that the negative attention could get Snap more users.
• Watch Snap shares in real time. 

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Investors have been quick to dump shares of Snap when it gets called out by a celebrity — like they did on Thursday when Rihanna drew attention to an ad on Snapchat that makes a joke out of domestic violence. 

Snap apologized and pulled the ad, saying it violates the messaging platform's guidelines and was approved in error. 

The ad asked users, "Would you rather slap Rihanna or punch Chris Brown?" a reference to when Brown assaulted his the singer in 2009. 

"Now SNAPCHAT I know you already know you ain't my fav app out there," Rihanna wrote in an Instagram story posted Thursday morning. "But I'm just trying to figure out what the point was with this whole mess! I'd love to call it ignorance but you know I ain't that dumb! You spend money to animate something that would intentionally bring shame to DV [domestic violence] victims and make a joke of it!!! … Shame on you. Throw the whole app-oligy away."See the rest of the story at Business Insider

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