Living in a new world
The past two years have been extremely challenging for many, not least for those who make a living from the arts. For those whose livelihoods depend on performing, it’s been particularly tough. But, as the old saying goes, necessity is the mother of invention and for MTEAM, the power of technology proved crucial. Lead singer Matthew James Borg, said: “Despite the lockdowns using Zoom and Skype we were able to come together, set up our new band and then write and produce our first single 1991. This was all done completely remotely. Released in May 2020, it was still relatively early on in the pandemic, but we already had a sense that some things had changed forever.” Having noted MTEAM’s use of technology to overcome the challenges of the pandemic and the positive public response to their music, Melita approached the band with an idea to take things to a whole new level. Mireille Muscat, head of marketing at Melita Limited, said, “We knew that Melita was going to launch 5G nationwide in early 2021 and we wanted to do something that would highlight how amazing this new technology is. Remote collaboration is one of its key advantages and when we say how MTEAM were already working...