‘Celebrity Apprentice’ Loses Half Its Sponsors Amid Anti-Trump Boycott (Exclusive)
NBC famously severed its ties with Trump soon after the reality-show host launched his incendiary presidential campaign.
[...] in December, Variety reported that Trump would retain credit as executive producer of the revived reality series, almost two weeks after the sponsorships for the show were announced.
A rep for the company told Reuters last month: “Once we understood the concerns of American citizens, we have taken the approach of agreeing not to participate in the show in the future as long as Mr. Trump is involved as an executive producer.”
A rep for Lorissa’s Kitchen told TheWrap: Lorissa’s Kitchen’s participation in a single episode of ‘The New Celebrity Apprentice’ in no way reflects a political stance or endorsement.
“We have no current plans to be a sponsor of the program next year since we have begun to produce our own TV programs about cruising and tourism for the networks,” the company told TheWrap in a statement.
Using social media, Coulter encourages buyers to stay away from companies that carry Trump merchandise or sponsor Trump-related products and events.
According to analytics Coulter shared with Mashable, the #GrabYourWallet hashtag has been tweeted more than 213,000 times and garnered more than 600 million impressions.
The boycott claimed what it said was its biggest success when retail giant Nordstrom dropped Ivanka Trump’s clothing line earlier this month — though Nordstrom denied the decision had anything to do with #GrabYourWallet.
The campaign has already gotten support from some big-name activists and stars, including Gloria Steinem, Lucy Lawless and Chelsea Handler, who posted a picture of herself in front of the White House holding Nordstrom bags soon after the company dropped Ivanka’s line.
“We want to make it clear that Tyra Beauty is not an active sponsor of ‘The Celebrity Apprentice’ series and does not plan to become one in the future,” a Tyra Beauty spokesperson later clarified in a statement.