Restaurant review platform The Infatuation buys Zagat
NEW YORK (AP) — Restaurant discovery platform The Infatuation says it has entered into an agreement with Google to purchase Zagat, known for its heavily-quoted, crowd-sourced restaurant reviews in the pre-internet era.
Financial details of the deal were not disclosed. The Infatuation said Monday it would operate Zagat as a separate brand while expanding its user surveys and developing a new technology platform for the brand.
Founded in 2009, The Infatuation operates through a web site, mobile app and social media. The Infatuation, which covers restaurants both in the U.S. and abroad, said it had its first profitable year in 2017.