Retailers want to work out your wallet — and your body
After class, they could browse through a rack of $85 Phat Buddha leggings and try Glow Recipe's $58 oil essence with cactus extract.
Several stores have opened stand-alone locations with vast areas carved out for exercise classes and seminars.
Saks' New York flagship has devoted an entire floor to the 16,000 square-foot wellness sanctuary that opened in May and offers fitness classes, a salt chamber and meditation alongside other merchandise.
After a sweat session, fitness aficionados can test the latest home gym equipment like a Peloton bike, get custom-fitted for golf clubs or get their nails done — a day's worth of self-care in one spot.
The Wellery is full circle for the upscale chain that constructed an indoor ski slope at its flagship store in 1935, and offered skiing lessons for a time as a novelty activity to bring customers in.
Before the wellness trend, department stores like Sears and J.C. Penney positioned themselves as destinations through photo studios and beauty salons.
At Nike's SoHo store, consumers can test a pair of sneakers on the in-store basketball court, on a synthetic football field or on a treadmill that gives real-time feedback.