The Virtual Terrace • According to the BBC website.....
Fully wrote:
Well, they will because people searching for stories, mentions of players, names, teams, information about any aspect of rugby league will not find an article on the BBC website but instead head to other websites. More relevant and interesting content you have, the more traffic you get.
And I would also point out that the more regular you post content and the better treatment you give a section/website, the more likely people are to remember it and return. People don't see BBC as the number one website for rugby league news because THEY don't treat it as the number one website for rugby league. Forget other sports and comparisons. They should be doing the best they can to be the best for each sport and supplying news to attract readers, diehard or otherwise.
If you don't market a product it doesn't sell. If you don't cover news of a sport, you won't get traffic, visits, and people reading other content. They should be looking to take market share from the likes of Sky Sports and increasing the value of their asset. Instead, it's bordering on incompetence. The fact that in their 'All teams' list they only show Super League says it all.
Probably explains why they aren't ranked #1 in the UK on search engines for rugby league and Sky are.
This is spot on. The daft thing from their POV is that they put up the previously mentioned article yesterday about watching the Challenge Cup on BBC TV and online and mentioned the fixture they'll be showing online TOMORROW in the Challemge Cup. The target audience for watching that game though haven't been given any reason lately to keep visiting the site that's showing it. That's just shoddy plain and simple.
Statistics: Posted by PrinterThe — Fri Jan 26, 2018 7:10 pm — Replies 53 — Views 2342