What the mainstream media didn't tell you about fake news
If fake news reports by the mainstream news media are true, all it takes to create fake news are some clever Romanian or Macedonian teenagers with malicious intent and a website—and shazam the fake news propagates throughout Facebook. The reality is SEO, backlinks, paid promotion and other content strategies play a key role.
It is odd that mainstream news media would miss the most critical issue because after all, organic and paid promotion of internet traffic is what has put most of them on financial life support.
How fake news starts
Promotion starts with a fake news site with a credible URL name, such as realtruenews.org, probably built with WordPress and themed to look like a real news site. The end goal is to get tens or hundreds of thousands of gullible people to share the stories onto Facebook. Gullible reporters help, too.
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