AFC Asian Cup hits close to 8bn digital impressions
March 12 – The 2023 Asian Cup in Qatar, played in Jan-Feb this year, generated nearly eight billion digital impressions across all of the Asian Football Confederation (AFC)’s digital channels.
The 7.9 billion figure obliterates the previous record of 890 million impressions that was set during the 2019 tournament in the United Arab Emirates by almost nine times.
The record was achieved via a digital strategy by the AFC, developed to serve the different regions across the Continent by offering its content in 13 different languages across 12 platforms for the first time in Asian Cup history.
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