Generation adidas International continues journey but under new name
January 4 – Generation adidas International, owned by sport development tour business inspiresport (part of the Destination Sport group), has agreed a multi-year extension of its adidas partnership, but as part of the deal will be dropping ‘adidas’ from its company name.
The business will be rebranded under the name Next Generation International.
Destination Sport Group has more than 250 staff in 14 countries around the world – including offices in Manchester,
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