UEFA to ‘evolve’ its commercial model with landmark sales and marketing tender
By Paul Nicholson
October 13 – UEFA has issued an open tender for a partner to market the commercial rights to its men’s club competitions in what the European governing body says is an ‘evolution’ of its approach to marketing and sales of the properties.
Last year UEFA reported €2.73 billion in revenue from its men’s club competitions – essentially the Champions League and Europa League – making the sales contract easily the most lucrative in world football and dwarfing FIFA’s revenues. Читать дальше...