Top creator economy CEOs, agents, and business leaders share predictions for 2023
Seismic shifts rattled the creator economy in 2022. The rise of BeReal, AI-driven tech, VidCon’s return, and splashy creator-owned businesses like MrBeast’s Feastables all left their mark on the scene. We witnessed the tumultuous fall of TikTok’s creator fund, creator-backed crypto projects, TikTok-rival Triller, and even Twitter after Elon Musk’s controversial takeover. With an economy headed for a looming recession, we witnessed industry-wide layoffs and dwindling advertising spending, leading creators to brace for an uncertain 2023. Читать дальше...