Here is the future of Apple Pay
Apple’s Apple Pay plans reach far beyond what we know today. Apple will expand in multiple directions as it attempts to boost adoption of its service. Apple claims it is adding one million Apple Pay users per week, while Juniper Research says 148 million global consumers will uses contactless services like Apple Pay this year.
On Payments
Apple is pushing – hard – to introduce the service in more territories (particularly in Europe and Asia). “We’re working rapidly in Asia and also in Europe, our goal is to have Apple Pay in every significant market Apple is in,” Jennifer Bailey, VP of Apple Pay, recently told TechCrunch. Apple’s recent launch in China will be seen as especially significant and India is also a key market, Apple CEO, Tim Cook, recently disclosed. Beyond the (inevitable) soon introduction of Apple Pay for online payments (and the potential then for in-app payments, enabling, for example, secure online shopping via an Apple TV), there are many other key opportunities the company can explore.
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