Sweetgreen is testing dinner plates as it works to go beyond salads
Sweetgreen
- Sweetgreen is testing heartier dishes to appeal to people who don't eat salads and bring in customers during dinnertime hours.
- These meals are being trialed in its testing lab and store in Culver City, California, just south of Los Angeles.
- Sweetgreen raised $200 million in a new round of funding led by Fidelity Investments in November. The company is now valued at over $1 billion.
Sweetgreen may have locked down your lunchtime order, but now it wants to serve you dinner.
The wildly successful salad chain, which was launched in 2007 by three Georgetown University classmates, is diversifying away from its salads in an effort to win over more customers and boost sales outside of lunchtime hours, Nicolas Jammet, cofounder and chief product officer at Sweetgreen, told Business Insider during an interview at the chain's Nolita store in New York on Monday. See the rest of the story at Business Insider
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