Jeff Bezos emailed 1,000 Amazon customers in 1997 asking what he should sell — and the common theme in their answers is still clear in the business model today
Mario Tama/Getty Images
- Amazon began in 1994 as a bookseller. Then it expanded to music and videos.
- But by 1997, Jeff Bezos wanted to see how else he could expand his online storefront.
- He emailed 1,000 randomly selected Amazon customers and found an interesting similarity among their answers.
While we think of Amazon as a place where you can buy truly anything, it wasn't always that way.See the rest of the story at Business Insider
NOW WATCH: One bite from this tick could ruin red meat for the rest of your life
See Also:
- These are the trends creating new winners and losers in the card-processing ecosystem
- There's a good working theory about why Apple discontinued the iPhone X, the best phone it's ever made, only a year after announcing it
- Amazon and Apple don't provide employees with free lunches — here's where their employees go to eat instead