Kate Spade's sales have surged since the death of the brand's founder, and it reveals how important her vision was to its success
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- Sales at Kate Spade "exceeded" expectations during the most recent quarter, parent company Tapestry reported Tuesday.
- Analysts are crediting the boost to a wave of nostalgic purchases made in the wake of the late designer's death.
- Spade had not been part of her namesake handbag label for more than a decade.
The news of Kate Spade's death in June rocked the fashion world and sent fans into mourning. Some posted tributes on social media and shared memories of how her designs had touched their lives, while others headed to Kate Spade New York stores to buy a handbag in her memory.
Not all would have realized, however, that Spade hadn't actually been associated with her namesake label for more than a decade, as for many she is — and always will be — the name and face of the brand.See the rest of the story at Business Insider
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