The surprising story behind how Starbucks got its name — and it involves a map from the 1800s and an old mining town
Photo by Sorin Sîrbu on Unsplash
- Originally, Starbucks was going to be called either "Cargo House" or "Pequod" after Captain Ahab’s ship in "Moby Dick."
- However, in a meeting, the brand consultant who designed the chain’s logo, brought out an old 1800s map and the name of one mining town, Starbos, stood out.
- The brand consultant immediately thought of the first mate on the Pequod: Starbuck.
Starbucks branding is truly iconic. Even without seeing a logo, you can probably spot its drinks just by the color of the straw. But as often as you’ve passed (and let’s be honest, stopped at) the coffee chain, you probably haven’t given its name a second thought. Just make sure you’re not committing any of these barista pet peeves.
Just looking at a Starbucks cup doesn’t give much of a hint about what its name means. The woman in its logo is a mythological siren, so what does that have to do with stars? Or bucks? And why is it one word?See the rest of the story at Business Insider
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