Adidas has sold 1 million pairs of sneakers made from ocean trash — and reveals a new normal in footwear
Adidas
- Adidas recently revealed it has sold more than one million pairs of sneakers made ocean plastic with its partnership with Parley.
- Footwear made from sustainable sources is starting to gain serious prominence, with more companies jumping in.
- It reveals a new normal as manufactures more beyond traditional sources for cost and other reasons.
Adidas' sustainable footwear initiative is growing legs.
The company revealed in March that is has made and sold more than one million pairs of its shoes made from ocean plastic. These shoes use a yarn developed by Parley that turns the ocean plastic into a polymer that can used to construct knitted footwear.See the rest of the story at Business Insider
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