14 predictions for the future of media
BII
The media landscape is almost shifting more quickly than consumers can keep up.
But certain trends have emerged that will carry the media industry into the future.
For the past eight years, IGNITION, Business Insider’s flagship conference, has collected the best minds in media and technology to share what they see as the future. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.
Henry Blodget opened the latest sold-out IGNITION conference with a presentation entitled 14 Things You’ll Want to Know About The Future of Media. And he should know...Blodget is co-founder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.
The presentation was put together with the help of the team at BI Intelligence, Business Insider's premium research service.
Here are some of the key takeaways:
- We're nearing "peak media" in the U.S.
- This phenomenon will spread to the rest of the world as four billion more people come online
- Digital ad spending is still growing
- Video is not the be-all, end-all of media
- And much more