What you need to know in advertising today
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Facebook's main source of revenue, selling advertisements on its platforms, has come under intense scrutiny lately due to alleged election influence exerted by Russia through the company's platform.
But, while not great for Facebook's public image, it doesn't seem to have put a dent in the company's business, according to Credit Suisse analyst Stephen Ju.
To read more about how Facebook is making more money on targeted ads than ever, click here.
In other news:
A leading digital-ad trading group is trying to bring clarity to the sea of content studios. The Interactive Advertising Bureau is starting the Content Studio Showcase as sort of a speed-dating round for ad buyers and media companies that will feature wall-to-wall presentations from the likes of NBCUniversal, The New York Times, Refinery 29, Pandora, and Turner.
The explosive growth of Alibaba's digital shopping app should worry Amazon. Alibaba's western-facing shopping app AliExpress has grown 80% year-over-year between 2016 and 2017, according to app market data research company AppAnnie, from 28 million to 50 million iOS and Google Play downloads worldwide.
Amazon, meanwhile, wants to win over a new customer: your teen. It has launched a new kind of account specifically for teens tied to their parents' accounts, which allows teens to purchase items off Amazon.com and from Amazon services with their parents' credit card and Prime accounts.
Sheryl Sandberg says the US should 'absolutely' publicly release the Facebook ads linked to Russian interference. Sandberg made the comments to Axios in her first public interview since Facebook disclosed it had discovered ads bought by Russia-linked accounts.
She also said that Facebook wishes it had found it before it ever happened. Sheryl Sandberg was interviewed by Axios' Mike Allen in Washington D.C. on Thursday about campaign ads that Russians purchased on Facebook during the US election in 2016.
Google will permanently disable a control on its new $50 speaker after the gadget listened in on some users. Google acknowledged that the issue was that the button on top of the device was faulty and would sometimes activate on its own, so the company initiated a software update that would disable that button for all users while it explored a long-term fix.
Coach is changing its corporate name to Tapestry. The shift comes as the brand is attempting to create a broader umbrella for its high-end brands without diluting the iconic name known mainly for selling luxury handbags.
Harvey Weinstein's wife is leaving him — but her fashion brand is still in jeopardy. Georgina Chapman's career as the co-founder of Marchesa is tightly tied to her husband's success.
These are the 5 fast-food brands that teens love the most. Despite millennials' adoration of quick-service chains like McDonald's, Starbucks and Chipotle, some full-service brands are winning over their hearts — and wallets, according to Piper Jaffray's biannual survey of teen preferences.
Fox Sports is in a bind after the US soccer team failed to qualify for the 2018 World Cup, The Wall Street Journal reports. The network dished out over $200 million for the U.S. English-language rights to broadcast next year’s tournament, which will likely have lower viewership.
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