Coca-cola to use Armenian Arloopa app to advertise its new product in Austria
Coca-Cola company will use the Armenian ARLOOPA augmented and virtual reality application to advertise its new, Coke Quartet, product in Austria, Arman Atoyan, the founder and CEO of ARLOOPA, told ARKA news agency.
ARLOOPA is an augmented reality (AR) and virtual reality (VR) app and game development company. The app can be used to give a commercial a voluminous multimedia format.
"Our partner and representative in Austria, AMLOGY, together with another agency, offered Coca-Cola to use the ARLOOPA application for launching a new advertising campaign, the main purpose of which is to present the product before it is available for sale," Atoyan said.
Coca-Cola has announced a promotion campaign for all users who should download the Arloopa app from the Google Play Store or App Store, take pictures of Coca-Cola bottles in augmented reality and place them in Instagram. By doing so they will be allowed to take part in a competition and win one of the numerous gifts from the company. --0--