Dress Up In Burberry For The Upcoming Chinese New Year

Text By Ardeshir Hamedani

For its Chinese New Year 2020 Campaign, Burberry invited its ambassador Zhou Donguy to take the spotlight alongside models He Cong and Liang Jiyuan, photographed by Leslie Zhang.

The collection catches your eyes with its rich and bright shade of red. The pieces are sporty yet tailored and elegant. The Thomas Burberry Monogram which has been revamped since Riccardo Tisci has taken the lead at the brand has gotten a Chinese makeover. The monogram has been infused with Chinese zodiac signs alongside original illustration in honour of the Year of the Rat.  

Zhou Dongyu describes her experience ‘I wanted to deliver a more innovative and distinctive take on Chinese New Year in the campaign, even though we used a lot of the traditional colour: red. Chinese New Year for me means ‘out with the old – in with the new’! The smell of the New Year’s dinner that lasted until midnight and was prepared by each family member with their own speciality dish – that is always one of my favourite memories.’

Leslie Zhang talks about her vision ‘I wanted the images to portray a celebration, a celebration of a festive occasion. I wanted to remain rooted in elements that are traditional but also create images that would feel modern, just as the products are.

To me, Chinese New Year has always meant the reuniting of family. But now, for me, it also means a long holiday that leads to new beginnings and goals to strive for. I used to love it when the whole family got together and prepared for the most important dinner for the whole year, on New Year’s Eve. We would go to the supermarket together, cook together, have a really good time together.’

The collection is available for purchase globally.

Read More :

Be A Cherry Bomb This Christmas!

Carla Bruni Shines At New Burberry’s Holiday Campaign

 

The post Dress Up In Burberry For The Upcoming Chinese New Year appeared first on Marie Claire Malaysia.