This company formed by former Google employees makes some of the best tech accessories you can buy

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As part of an ongoing series, each week Insider Picks features a product or store that’s poised for big things. The subject of this week's spotlight is a tech-accessory maker called Anker.

The tech accessory market is as dense as it is big. It's a cluttered space, where thousands of similar-looking products in a handful of useful product categories are trying to get your attention. In that kind of environment, it's hard to get noticed, but Anker caught my eye and has kept me as a customer since I started using their products in 2014.

Anker specializes on making low-cost products in what I call the "essential tech accessories" market. Formed in 2009 by former Google employees, Anker claims their vision is to "create a world where mobile truly means mobile. A world where nothing holds you back from where you want to go, or what you want to do." This explains their heavy coverage of cables, USB batteries, and portable Bluetooth speakers. 

The way Anker separates themselves from the pack is by focusing on quality and customer support, both of which I've experienced firsthand. Their packaging is good enough to be considered Apple-like, and each time I buy one of their products I'm reminded of the attention to detail. I've never received an Anker product that has been in anything less than perfect condition.

But, sometimes things break. Hey, it happens. I'll admit that if I spent under $10 on an item and it broke after a few months, I probably wouldn't bother trying to get it replaced. I'd think twice before buying another product from that company, and wouldn't recommend that product or company to my friends and family, but it's not a huge loss. But Anker goes out of their way to tout their 18-month warranty on all of their product's pages. So, when one of my keyboards stopped working after only nine months, I sent an e-mail to their customer support system.

My e-mail was sent on a Friday, and I received a response the following Monday. Then, I went on a trip for a week and only got around to sending a follow up e-mail a week later. The same support representative responded promptly, and, because the keyboard I bought wasn't being sold anymore, I received a no-questions-asked refund. I wasn't asked to send the keyboard back for inspection.

The only information I needed to provide was my Amazon order number, the product's serial number, and my home address (presumably to send me a new unit if possible.) My refund was processed quickly and I spent that money on, unsurprisingly, a new Anker keyboard. 

Having pride in the presentation and durability of their products makes Anker easy enough to recommend, but their excellent customer service pushes them over the edge. In a space where many companies like to remain virtually nameless, faceless, and not responsible, Anker's approach is a breath of fresh air.

While I've highlighted some of the products that I've used or think are most useful, I can vouch for the overall quality of all Anker products; they haven't let me down yet.

Quick Charge 2.0 Dual USB Car Charger

Amazon

I only use one device in the car, but if I decide to add another, or be really nice to whoever is riding shotgun, I'll pick one of these up. Supporting quickcharge for devices that can take advantage of it is a nice touch. 

Anker Dual Quick Charge 2.0 USB Car Charger, $19.99, available on Amazon

SoundCore Sport XL Portable Bluetooth Speaker

Amazon

This is my favorite small Bluetooth speaker. Its sound is clear, even when loud, and it's become a permanent fixture in my kitchen. Plus, it's waterproof and dustproof, so I don't worry about taking it by the pool or beach.

Anker SoundCore Sport XL, $59.99, available on Amazon

PowerCore 10000 Portable Charger

Amazon

I don't go on a trip without an Anker battery. It saved my bacon during an unexpected overnight layover in Germany last year, and a delayed flight to Florida earlier this month. Capable of charging your phone multiple times, Anker's batteries charge quickly and work solidly. 

Anker PowerCore 10000 Portable Charger, $21.99, available on Amazon

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