Nike's business is 'going to get darker before the dawn' (NKE)
Reuters/Arnd Wiegmann
Nike is facing a scary time in its history.
The sportswear giant announced earnings on March 21. The company's sales and profits were hit by a slowdown in the retail industry. Sales growth for next quarter is looking bad, too.
This has analysts seeing next fiscal year as a "rebase year." The company is now focusing on shifting away from wholesale, and to building its direct-to-consumer infrastructure. As Nike shifts to focus on both direct to consumer and online... Читать дальше...