Pinterest just updated its coolest new feature, which uses your smartphone's camera to search the world around you — here's what's new
Pinterest is revamping its Lens feature just a few months after launching it to the public.
The feature, which Pinterest introduced in February, lets you use your smartphone's camera to identify decor, clothing, and food you see in the real world. By pointing your camera at a pair of shoes, for instance, you'll be able to see similar styles on Pinterest and get ideas for how to wear them.
Lens began rolling out to users in beta this past spring. While Pinterest added new food-related features in May, this is the first time Pinterest has improved the interface and camera functionality of Lens since its launch.
Here are the new changes:
- Pinterest says it's more than doubled how many types of objects Lens can recognize, specifically when it comes to fashion.
- Now, Lens can recommend outfits for you if you snap a photo of clothes that are already in your closet. Lens can also go beyond recognizing individual clothing items; now, it can differentiate between a high-waisted bikini and a strapless one.
- The camera is better. Lens can now zoom in, and you can tap the screen to focus the camera. There's also a new capture button at the bottom of the screen.
- It's easier to use a photo from your camera roll. You'll now see a thumbnail from your camera roll at the bottom right-hand corner of the screen.
- Instant Ideas has been added to Lens results. The feature, which shows you similar images by tapping on a photo, is already available in the regular Pinterest feed.
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