Consumers are trying to avoid ads at all costs. JPMorgan Chase's marketing chief Kristin Lemkau thinks she's found a way around that.
- JPMorgan Chase is trying to find new ways of reaching consumers as they tune out ads, its CMO Kristin Lemkau said.
- The company is emphasizing creating experiences that come with a value exchange over traditional advertising.
- Lemkau is using what it knows about customers to create premium and personalized offers for them.
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With the rise of ad-blocking and cord-cutting, advertisers have to find new ways of reaching consumers.
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