MTA will only release two more 'collectible MetroCards,' agency says
Editor's note: The video above originally aired on May 13.
NEW YORK (PIX11) -- The Metropolitan Transportation Authority announced the end of an era on Thursday, revealing they would only create two more "collectible MetroCards."
The MTA is allowing advertisers a chance to create one of the final two cards. The design "must be part of a holistic campaign that promotes your brand and the cards while also delivering a unique rider benefit/experience."
“Creating one of the final custom MetroCards is the perfect opportunity for a brand, artist, or cultural institution to cement its place in transit history,” said MTA Chief Customer Officer Shanifah Rieara. “While the MTA continues to shift to tap and go payments by using a bank card, smartphone, or wearable device, these last two cards will undoubtedly become instant collectibles.”
A limited edition Ice Spice MetroCard was released on Monday. It was the latest limited-edition card released out of the 400 different cards the MTA has released since 1994, according to the agency.
For more information on being part of the final two limited-edition MetroCards, click here.
Jonathan Rizk is a digital journalist who has covered local news in New York City and Washington, D.C. He has been with PIX11 since August 2022. See more of his work here, and follow him on X and Facebook @OfficialRizk. Get in touch at jonathan.rizk@pix11.com.