Here’s how Apple can compete against OpenAI and Google

Siri hasn’t progressed in 13 years, and now there’s formidable competition. But there are levers Apple can pull to stay in the game.

Users of Apple’s Siri would probably agree the talking assistant hasn’t progressed much since it was first introduced in September of 2011. In fact, on certain days, Siri seems actually to have gotten less intelligent, more prone to misconstrue requests or to respond sluggishly. Certainly, Siri has not lived up to the loftiest expectations we all had for its evolution.