Car expert predicts popular soon-to-be discontinued motor will see huge ‘increase in resale value’ within just months
A CAR expert has predicted that a popular soon-to-be discontinued motor will see a huge “increase in resale value” within a few months.
Ford is set to discontinue the Focus as part of a major reboot in Europe.
The American giant is set to cull its range of motors in Europe to just four cars.
The Focus, which was first unveiled in 1998 and was awarded the 1999 European Car of the Year, was a mass seller in the UK, with around around 1.45million thought to be registered across the country.
According to AutoTrader, most Ford Focus models can be picked up for between £3,500 and £9,000.
Ford has made the decision to stop selling the models, which may see old versions increase in value.
Richard Evans, Webuyanycar
Richard Evans, head of technical services at Webuyanycar, has now predicted that the Focus could rise in price after its phased out.
He said: “Demand is a key factor in determining a car’s value. So, when demand for a particular model is higher, drivers may find that its prices rise accordingly.
“Our research shows that 64 percent of drivers try to take as much care as possible of their car to ensure it maintains its value.
“As a family hatchback, the cars have been a particularly popular choice as they generally tend to provide more space.
“Despite this, Ford has made the decision to stop selling the models which may see old versions increase in value.
“We’ve seen this happen a number of times when cars have been discontinued.
“Nostalgia for once-popular cars that are now discontinued drives up demand which can increase their resale value.”
The move to fade out the Focus was first announced in 2022, but Ford’s head of Europe Martin Sander doubled down on the decision this month.
Asked whether the Focus could be extended beyond its current expiry date in light of the EV struggle, he remained firm.
He added: “By the end of this year, we will have a full range of electric vehicles – both in the passenger vehicle sector but also in our commercial vehicle business line – and we are quite flexible to adapt to market demand.
“For the next couple of years, we have a broad choice.”
The last Focus is set to roll off the assembly line in mid-2025.
That being said, it is not the end of the line for Ford’s storied range of smaller models.
Bosses have suggested that hatchback EV models are on the way after the launch of a four-strong range of SUVs in the coming years.
This comes as another major car brand revealed its set to discontinue its range of performance EVs after just two years… but they could rebrand an iconic model instead.
Elsewhere, a “very comfortable and practical” modern classic sports car that Jeremy Clarkson once hailed as “perfect” can be yours for £8,000 at most.
