Pharrell Williams launches a digital auction house for A-listers and collectors
Joopiter debuts this week with items from Williams’s personal collection—including one-of-a-kind sneakers, watches, and high jewelry.
Like many of us during the COVID-19 lockdown, Pharrell Williams channeled a bit of Marie Kondo and began sifting through his belongings—no small feat, considering Williams owns 11 storage vaults filled with rare one-of-a-kind cultural artifacts that span the fashion and music heavyweight’s career. Feeling weighed down, Williams created Joopiter, his very own auction portal and content platform. Now the two-time Academy Award-nominated and 13-time Grammy-winning star has set out to lighten not only the load for what he calls his “transmutation” but also to give these personal treasures and their provenance a new chapter of their own.
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