The backlash that never happened: New data shows people actually increased their Facebook usage after the Cambridge Analytica scandal (FB)
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- Facebook weathered the worst of the Cambridge Analytica data storm and actually increased usage, according to figures cited by Goldman Sachs.
- Deutsche Bank also found that Facebook's purge of 583 million fake accounts had "little to no impact on audience reach."
- It seems the #deleteFacebook backlash never really arrived.
- The data will give CEO Mark Zuckerberg confidence as he prepares for a crunch week, in which he will be grilled by top EU lawmakers.
The Cambridge Analytica data debacle was billed as Facebook’s biggest crisis, but it looks like it didn't even leave a scratch on the company.
Facebook weathered the worst of the storm and usage actually increased, according to a client note from Goldman Sachs, citing ComScore figures. In other words, the #deleteFacebook backlash never really arrived.See the rest of the story at Business Insider
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