Under Armour's new sneaker technology is getting more attention than the Curry 4 (UAA)
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- Under Armour's HOVR sneaker technology could be even bigger than the Curry 4, according to a Deutsche Bank analyst Paul Trussell.
- HOVR is easily outpacing the Curry 4 in Google Trends data.
- Under Armour has been losing market share, and risks falling behind New Balance.
- Watch Under Armour stock in real time here.
Under Armour's new sneaker technology could be a bigger hit than the Curry 4, according to Deutsche Bank analyst Paul Trussell. The HOVR technology is part of Trussell's optimism on Under Armour, which he upgraded to a "hold" from "sell" in a note sent out to clients on Monday.
The Curry 4 got a lot of attention ahead of its October release. At the time, Jefferies analyst Randal Konik said, "With competitor products aging, we believe Curry 4 will become the #1 sneaker in basketball this year which should also help Under Armour shares rebound." See the rest of the story at Business Insider
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