Nonalcoholic options are making Dry January more ‘beerable’

At the start of 2025, a study by The Beer Institute revealed that 60 percent of Americans saw nonalcoholic beer as a viable alternative for long-term moderation. But what about just for one month? For many of us, Dry January has begun, though people do it for different reasons. Some see the 30 days as a dependency test to determine just how reliant they are on alcohol to relax. Others link it to their overall new-year health and/or weight loss plans. There are participants who view it as a reset following the weeks of decadent holiday consumption and those who might be dipping a toe into the idea of permanent sobriety without drawing too much attention from their peer group. Truth is,...