How TIME and Statista Determined America’s Most Iconic Companies
TIME, in partnership with Statista, the leading global provider of market and consumer data and rankings, has published the first edition of the “America’s Most Iconic Companies“ ranking. This quantitative study aims to celebrate and recognize the enduring influence of American brands and companies on American culture, economy, and society.
Methodology
The list of “America’s Most Iconic Companies 2026“ is a comprehensive analysis that seeks to identify entities that have not only achieved commercial success but have also become deeply ingrained in the American identity, shaping perceptions, habits, and aspirations.
[time-brightcove not-tgx=”true”]To be considered for the ranking, a company must have been founded and be headquartered in the United States, with a market presence of at least 10 years.
The study is based on an independent survey of more than 10,000 members of the U.S. general population. Respondents were invited to evaluate “iconic” companies from a longlist of relevant American companies and their brands (additional nominations were supported), resulting in the collection of over 100,000 individual assessments. The survey was conducted online during July and August 2025. Additional in-depth research was conducted to verify companies’ eligibility based on entry criteria and market presence.
The survey included the following assessment criteria:
- High Recognition and Familiarity: The ability to identify a company based on its visual elements, such as its logo, colors, or packaging, without explicitly seeing the company name.
- Cultural Significance and Impact: The extent to which a company’s actions, values, products, or presence influence the beliefs, behaviors, and social norms of a community or society.
- Emotional Connection: The strong feeling or bond individuals develop with a company based on positive experiences, shared values, or trust.
- Resilience: The company’s capacity to adapt to and overcome challenges, including market shifts, internal changes, or external disruptions.
- Americanness: A qualitative judgment of how strongly a company’s brand, culture, operations, and market presence reflect traits commonly associated with U.S. business identity. This criterion synthesizes signals such as origin, governance, communication style, design ethos, and public perception to gauge the company’s perceived “Americanness,” rather than relying on strict legal or geographic status.
Once the data was collected and evaluated, it was consolidated and weighted within a scoring model. The final score was calculated as follows: 80% of survey results + 20% of market presence. The process of creating the final list included expert verification and quality checks. The 250 companies with the highest scores were ranked and featured on the “America’s Most Iconic Companies 2026” list by TIME and Statista.