Starbucks to boost number of shops, add more food to menu
Starbucks outlined its five-year growth plans to investors on Wednesday, about a week after it announced that Howard Schultz, who has built Starbucks into a global brand with 25,000 locations since joining the company more than 30 years ago, would step down as CEO in April. Starbucks has been facing increasing competition from Dunkin’ Donuts and McDonald’s as those companies offer more specialty coffee drinks. Starbucks also wants to get more customers to buy lunch at its shops by offering organic soups and adding more sandwiches and wraps. An app update next year will use artificial intelligence technology to let customers order by voice and have the app respond immediately with a message.