Here’s Why the Election’s End is Very Bad News for CNN, MSNBC and Politico
Steep dropoffs in viewing and traffic are probably inevitable post-election Many Americans may be thrilled that the election is finally over, but there’s one group that almost certainly won’t be: political journalists at CNN and elsewhere. During a time of retrenchment across the media industry, Campaign 2016 has been a shot in the arm for CNN, MSNBC, Politico and any other network or website that traffics in scoops about the latest Donald Trump accuser or Hillary Clinton email. The cable news networks, for example, have posted double — and in some cases triple-digit — gains in viewers this year compared to 2015. Is Donald Trump's Reported Media Network Holding Auditions? “There’s massive news-watching fatigue,” Tom Nunan, a TV and movie producer and lecturer at the UCLA Department of Film, Television and Digital Media, said. In October, the cable news network was up a stunning 95 percent in prime time to 1.9 million total viewers, according to Nielsen. [...] — barring some real histrionics in the first 100 days of the Trump administration — the comedown will likely be dramatic for media organizations.